Updated: Oct 8, 2020
When you think about Instagram do you get a bit of anxiety over all the things you are supposed to be doing to have your marketing be successful, only for an algorithm to change again! I totally feel your pain. I used to simply use Instagram to share pictures of my kids and that was it ahh the simple days haha. If you prefer the simple days and are scratching your head and where to even begin when developing a marketing strategy look no further.
I am sharing my top 5 things you should include in your Instagram marketing strategy.
If your posting 7 days a week great, if your posting 1-2 that’s fine too just make sure you are keeping it consistent and continually providing value-based content your target audience wants to see. The major thing to note is its better to post only 1-2 times a week on a regular basis than to post 7 days a week on week and then not post anything for the next 2 weeks.
2. Post at the Right time
Yes, there is a right time to post, if you want to get seen by the highest number pf of your viewers that is. This time can change based on each specific account. But the good news is finding this information is pretty easy. Take a look at your Instagram Insights for the exact number of your audience that is looking at a given time on a given day.
3. Optimize Your Profile
That tiny little bio we see under our name and picture is a valuable piece of Instagram real estate, make sure in a glance your potential client knows what you are offering. You can do this by including some keywords specific to your business. You will also want to make you’re your picture stands out and could potentially stop a user mid scroll to see more.
4. Use Instagram Stories
Give your audience more of a chance to see you and the background of your business. If your a blogger use it to share more about you and your family if you’re a boutique owner use it to share the process behind the scenes of making and shipping your product. Your Instagram feed is a place for the cover shot and your stories are a chance for your audience to see more behind the scenes not feed worthy content.
These can be huge when developing a marketing strategy if you use them correctly. Instagram allows you to use a total of 30 hashtags per post, however, there is no study to show that you must use all 30. Here is what I suggest to my clients. Aim to use 15-25 hashtags, although the right combination along with good quality hashtags is key.
Tip: Aim to use hashtags between 1,000 – 50,000 posts as you are more likely to make it to the top discovery page.
Also, make sure you are following and engaging with others in this hashtag to boost your chances of getting noticed.
Now let’s go and kill it in your business by making the most of Instagram. Which do you plan to implement today?