Are you reinventing the wheel every time you go to post?
You are?! Oh no, it is time to say goodbye to that pattern and hello to your new strategy!
It is called Repurposing. Yep like recycling for your virtual business.
There is no reason to reinvent the wheel each time you need to post something on social media, send out a newsletter or create a video.
Thing is, I only write about 2 pieces of brand new content a month while still posting on social media 5 days a week, sending at least 1 newsletter a week, creating at least 2 reels a week, and pinning at least 10 pins a day.
I know that sounds like a lot of content but I am sharing a lot of the same great, value-based information in multiple ways on all different platforms.
Here's what my content schedule looks like:
IG and FB: 5 posts per week
I incorporate repurposed content 3 days a week that I tweak slightly by using a different image, turning the content into a video or reel, or create an infographic for a second time around
Blog: 2 blogs per month
This is where I write brand new content each month and use the same blog to create multiple social media posts, a series of newsletters and will also create at least 35 fresh pins per each blog
Newsletter: 4 newsletters per month
I incorporate recycled tips, promos, and blogs and create a newsletter that goes out to my mailing list once a week
Pins: 35 fresh pins per month
I use the same new blogs to create fresh pins and also incorporating older content to re-pin along with sharing tips and infographics directly from IG
Whew! Seems like a lot but it's very simple.
Let's recap, I write 2 new blogs per month and simply repurpose all my other relevant content in new and exciting ways!
Showing up consistently in your business doesn't have to be overwhelming, it can be pretty easy and fun.