The struggle is real; you are not alone if you are constantly scratching your head on what to post on Instagram to attract your ideal client.
There are a few key elements that can help attract your target audience to stop their scroll and ideally engage with your content:
Use an attention grabber first line - Think of this as a newspaper headline draw them in with one line that leaves them needing to know more.
Use different fonts - Use a bold or italic font that attracts the eye to slow their scroll and help your copy to stand among the hundreds of thousand posts a day.
Use emojis - Instagram isn't super formal, so don't be afraid to keep it light and fun with an emoji. Not to mention it can help draw the eye to your post.
Ask a question - This is so important you want to make it easy for your audience to engage with your post; by giving them a space to ask questions and build genuine lasting connections.
Be authentic - It is way too easy to lose sight of your true authentic self in the sea of social media. But genuine authenticity will shine through and lead to better relationships and in the end, will set you apart from your competition.
Instagram can be difficult enough to get posts seen by all the right people, so do yourself a favor and do everything you can to help better promote your audience to stop and engage with your posts.