You may have also heard that Pinterest doesn’t actually think of themselves as a social media platform rather a search engine. (Interesting right?)
So basically if you aren’t on Pinterest to market your business you need to start ASAP! Like pause from reading this and open your free business account on Pinterest first.
Ok, so now that you have a Pinterest business profile we can dive into what not to do on Pinterest when it comes to marketing your business. I recently wrote a blog about the 4 things you need to know about Pinterest for beginners. You can reference that here!
Here we go, the 3 things you shouldn’t be doing on Pinterest!
1. Don’t Spam.
Like almost every other social media platform no one wants to see a bunch of spammy Sh!t. Basically, what I mean by this is don’t over pin promoting your product or service and then leave it out there in the Pinterest universe without also engaging (aka re-pinning) saving other pins that are relevant to you and your business!
Basically follow the 80/20 rule where you are sharing 80% about you and your business and 20% about others.
2. Avoid Group Boards.
This may be an unpopular opinion and that’s ok as this was a past practice of Pinterest and used to be a great way to boost views and engagement. Well, times are changing and Pinterest is no longer weighing pins to group boards as heavily in its algorithm.
So basically, focus your time elsewhere on Pinterest. But, don’t worry about leaving the group board altogether just don’t spend as much of your time or focus your pinning strategy around this.
3. Avoid pinning the wrong size image or a not visually appealing Image.
Like Instagram users are scrolling through Pinterest and will be attracted to a pretty picture. So, make sure your image is going to stop a user to click on your pin and hopefully either re-pin it or click the link to your website.
Also, like Instagram Pinterest has an ideal size image size and will favor those pins that follow this in their algorithm. So take the time to make sure your image is in their favorable size. You can still share images that are not the “Pinterest Size” however they will not be favored as heavily as the right size image.
Wow! That was a lot of information, Now you can feel confident in starting your Pinterest marketing journey and that you aren’t doing anything that could potentially hurt your pins from being seen.